Thursday, 1 December 2011

Celebrate togetherness this new year

There are so many things I like about Tiger Beer. It's smooth and refreshing. An ice-cold Tiger after an evening run is one of life's little pleasures. Even though it is a home-grown brand, I can get my fix everywhere around the world.

After attending a media event organised by APBS (the manufacturer of Tiger Beer, ABC Extra Stout and Guinness) to unveil their Lunar New Year plans, I have more reasons to like my beer.

Let's just say, there is a side to APBS that I never knew. For 10 years, they have been supporting the needy elderly living in Kreta Ayer-Kim Seng constituency so they can eat more regular and nutritious meals. Last year, $25,000 was raised through the sale of fortune cookies. This year, APBS hopes to raise $30,000. If only you could see the adorable grinning grannies in the photo below.

When I brought some cookies home, YK was the first to break open a pack to see his fortune. He's going to distribute the rest to his friends in school. Since fortune cookies are not readily available in Singapore, the best way to grab some is to visit APBS' booth at the Chinatown Pavilion at Banda Street from 30 Dec 2011 onwards. Each box, containing 10 cookies, will be sold at a price of $10.

APBS's theme for this coming Chinese New Year is 'togetherness'. Spending quality time with family and friends is what the festival is all about and Tiger Beer wants to bring togetherness to new heights. A host of events and rituals incorporating feng shui elements like the Tiger Beer Five Fortune Pagoda and Tiger Beer Dragon Wall have been planned to usher in the new year.

The entire hall came to life when two Lions, designed by one of the last remaining lion makers in Singapore, Henry Ng, pranced about to the beat of the drums. To keep the tradition and art of lion-making alive, ABC Extra Stout will be organising workshops conducted by Henry.

Now something for the foodies to look forward to. Making a roaring return this Chinese New Year is the popular Guinness-marinated Bak Kwa. If you like, you can even learn how to make this unique delicacy through demonstrations and classes conducted by Chef John See.

As a blogger, I have been invited to attend many of their events but yesterday's press conference at China One was my first.

I was glad to be there because I met some new friends from the media and PR agencies.


The gorgeous Tiger girls were there too!

4 comments:

Amel said...

That's a really good cause!!! I'm afraid over here they're also trying to cut corners here and there and lately my FIL can't even ask for another slice of bread...thankfully MIL visits him often and feeds him more food!

Blur Ting said...

Wow, that's very sad.

The Real Mother Hen said...

Umm I love Tiger Beer!

Blur Ting said...

Can you get it in Oregon?