YK walked out of Mcdonalds and offered me some Apple Dippers, saying that it's his all-time favourite snack. I took a bite... hmm, but it's only fresh sliced and peeled apples dipped in caramel. I find it strange that the kids ignore the fresh apples at home yet would happily fork out almost $2 on the same thing that comes in a nice packaging.
Don't you think Mcdonalds is really smart to have successfully convinced kids that their pre-packed apple slices are tastier than other apples. But of course! It's the branding (and the caramel dip).
Oh, such a simple idea, now why didn't I think of that before? It's time to put on our thinking caps ...